MADD Versus Machine
Mothers Against Drunk Driving: A Model of Grassroots Advocacy With the alcohol industry pouring over $2 billion annually into advertising in the United States [3,4], anyone encouraging individuals to drink responsibly certainly has their work cut out for them. Not only is the advertising well-funded, but it’s ubiquitous, consistent, and reinforces the role drinking plays in society as social traditional. There are also very few formal restrictions on alcohol advertising in t
Oct 66 min read